Fourth Tourism Seasonality Summit
Designing Demand Together
What happens to a destination when the peak ends is the one problem the whole industry shares, and no part of it can fix alone. Three days in Antalya with the people doing something about it.
Where
Antalya, Türkiye
NEST Congress and Exhibition Center, alongside Routes Europe 2027
When
21 to 23 April 2027
Wednesday afternoon to Friday lunchtime
The room
200 to 250 delegates
Senior people, every sector, one room
The series
Fourth edition
Bahrain, Seville, Rimini, Antalya
What the summit is
Everyone knows what it costs. Fewer people know what to do about it.
Nobody who comes to this summit needs persuading that the quiet months cost money, staff and goodwill. You’ve lived it. What’s harder to find is a room where people who have actually done something about it will sit down and tell you how.
That’s what Antalya is for. Every session has to earn its place by helping someone design demand for a month their own business currently writes off. A destination, a hotel group and a tour operator each talk through a season they moved and what it took to move it. On the last morning, four leaders who have sat through the whole thing say what their part of the industry should do next.
The programme
Three days, built around decisions rather than positions
Three days this time, up from a day and a half last year. Wednesday opens with the argument, Thursday does the work, and Friday turns it into something you can act on when you get home.
Day one · Wednesday
The demand has moved
A cruise line, a port, an airline, an airport and a national tourism authority on one stage, testing whether the businesses that carry travellers can plan the low season together. Then Antalya's own low season, examined by the people who live with it.
Day two · Thursday
What it costs, and what works
The cost of closing, who carries the season, the school calendar, economic leakage and the freedom years. Then three markets that already prefer the quiet months, culture, dark skies and accessible travel, each sized by somebody who knows what it is worth.
Day three · Friday
What gets built
Why so few destinations have managed this, said plainly by the people who know where it sticks. The room votes on what should replace headcount as the measure of a good year. Then four leaders who have been here all three days give their conclusions and name the one thing their own sector should do in 2027.
Speakers
Announced as they confirm
The programme is set and people are saying yes now. Speakers are announced as they confirm from autumn 2026, and every one of them goes straight onto the programme page. If you have a worked example rather than a position, we’d like to hear from you.
To be announced
Headline panel
To be announced
Season Changer
To be announced
Low Season Niches
To be announced
Four Conclusions
To be announced
Closing keynote
Call for speakers
Speakers attend free of charge, for all three days.
We’re after people with something worked out: a season you moved, a number you can show, a decision you got wrong and you’d make differently now. Destinations, operators, hotels, airlines, airports, cruise, data and policy.
Applications close on 31st Oct 2026. If you’d rather just write, Ged Brown is at ged@seasonalitysummit.com and reads everything himself.
One table, every sector
The one problem the whole industry shares
Seasonality doesn’t arrive in the same month, or the same form, for everyone. A Mediterranean resort empties in November. A Gulf destination empties in July. A Caribbean island plans its year around a hurricane season that matches neither. What they share is the shape of the problem, not the calendar.
And no single part of the industry can fix it alone. An airline cannot fill seats into a destination whose hotels have closed for the winter. A hotel cannot stay open without the flights. A destination cannot lengthen its season without both, plus the operators who sell it, the ports that serve it and the people willing to work it. Every one of those decisions is made by a different organisation, and they are almost never made in the same room.
This is the event where they are.
Rimini 2026
What the third edition delegates said
The problem is not seasonality. The problem is that we are not managing it enough. We are not designing demand as we should.
It is the first time the cruise industry has been invited to take part in what was traditionally an airline conference, and it is really beneficial to learn from each other how we can better serve the tourists we supply to the destinations we visit.
The Summit brought together a genuinely high-quality mix of destinations, tourism leaders, airlines, hospitality professionals and media voices around a topic that is becoming increasingly critical for the industry. The atmosphere felt collaborative rather than overly corporate.
The Summit proved highly productive, standing out for the relevance of the topics and the quality of the panels. The discussions showed strong alignment with current demand trends and with the growing need for sustainability and the preservation of local identities.
Senior, and cross sector
Across three editions: tourism authorities from Malta to Grenada, cruise, airlines, airports, ports, operators, data and policy, in the same room.
You are part of the programme
Live polling, open questions and a whole-room vote. Four sessions across the three days are built on the room speaking rather than listening, and the closing hour is largely yours.
The annual record
Every edition produces the State of Tourism Seasonality report, published by Low Season Traveller. It’s the full record of what was said, so what happens in Antalya is still there to read long after everyone has flown home.
Tickets
Register your interest
Tickets go on sale in autumn 2026, from £395. Leave your details and we’ll tell you the moment they do, along with speakers as they confirm.
The summit is standalone and ticketed. A Routes Europe pass won’t get you in, and there are no walk-ins from the Routes Europe floor. Worth knowing now if you’re already planning to be in Antalya that week.
Partners
Convened by Low Season Traveller and Routes
A small number of partnerships are available for the fourth edition. Partnership is designed to strengthen the programme rather than buy into it, so there’s a conversation about what a partner adds before there’s one about money.
Convenors
Partners for 2027
Principal Partner
One available
Category exclusive. Named alongside the Summit in all materials, with an editorially agreed role in the programme.
Summit Partner
Two available
Full visibility across the site, the newsletter, the venue and the post-event report, with a substantive role across the three days.
Supporting partners
By agreement
Associations, media and technology partners who help the Summit reach the right people or run better. Named and credited, without a commercial tier.